Written by Jakejames Lugo
The world of alcohol consumption has taken a radical turn for better or worst. A new product called Palcohol, created by Mark Phillips, is causing lots of controversy in the media. The product itself is a powdered alcoholic mix within a small package, similar to that of a CapriSun package, where adding water and stirring will yield an instant cocktail drink. One package of Palcohol has the same exact alcohol content as that of a shot glass, meaning you won’t be getting drunk faster or more than a regular drink by consuming the powdered beverage.
Palcohol’s creator insists that there are plenty of positives to be gained by utilizing his instant powdered drink. Not only does Palcohol allow anyone to enjoy an alcoholic beverage whenever they please, but would potentially be usable as an emergency fuel source for the military, an antiseptic for medical usage, and even as a windshield wiper fluid. Different formulas of Palcohol would be designed for different uses, but the potential good of Palcohol is astounding.
Yet the knee-jerk reaction to Palcohol has painted a skewed portrait of Mark Phillips’ creation. Some concerns that have come up in the conversation include the possibility of underage drinking becoming more prominent because of Palcohol’s portability. Another concern about Palcohol was the ability to snort the powdered substance causing a faster buzz, something that Mark Phillips claims is not true about his product. Senator Chuck Schumer of New York went as far as to call for the FDA to investigate and outright prohibit Palcohol from being sold in stores, dubbing it the “Kool-Aid” of teenage binge drinking.
On April 8th 2014, the Alcohol and Tobacco Tax and Trade Bureau had approved labels of Palcohol packaging, but not too long afterwards reversed its decision on the matter. The bureau had claimed this had been done in “error” due to a discrepancy in the amount of powder within one bag of Palcohol. The powder itself has been approved by the bureau in April of 2014, including variations such as Cosmopolitan and Lemon-drop. Since then the approval of the labels has been surrendered and is pending resubmission of new labels.
Mark Phillips believes that Palcohol has been treated unfairly in the public eye, with many misconceptions about his product. Maybe that is because Palcohol is so different from what we know about alcoholic products in the United States; However, powdered alcohol is already legal in Japan, Germany, and the Netherlands. Palcohol can be a great creation for everyone, but it doesn’t hurt to be a little cautious about it.
For more information about Palcohol go to www.palcohol.com.