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Going HARD in Miami

Hard1HARD Miami

Grand Central
Miami, FL

March 25, 2015

Written by Grant Albert

During the week of electronic hustle, also known as the Winter Music Conference, the streets of Downtown Miami and Miami Beach are flooded with tourists and the rumbling of bass turned to 10. Miami’s Winter Music Conference is a week long event of DJ’s from all over the world coming to Miami and performing everywhere from luxury clubs like Mansion and LIV to boat parties to pool parties and, of course, the Ultra Music Festival, which closes the conference. I had the privilege to highlight the HARD Miami event that started in the late hours of Wednesday and ended right before the early morning jog on Thursday.

The sold out HARD event took place at the increasing popular Grand Central, where a night of hypnotic groove would surely ensue. After getting to Grand Central at the rather early hour of midnight, Curtis Jones, who goes under the names of Green Velvet or Cajmere brought deep electro sounds inspired by his roots in Chicago. Cajmere knew how to keep sound tight and the audience deep in the groove.

Next came London’s Maya Jane Coles. The only female performer on the lineup did not hold back. She delivered mystical sounds with a deep house vibe. Camera phones in hand, the audience was engulfed in adrenaline-filled bass lines. Despite the shortness of her set (an hour is just too short for an electronic show) Maya took the show. With smooth transitions and a proper balance of light and dark sounds, she is already on my list to see again.

The night ended with performances by Shiba San and the HARD founder Destructo. Both laid down the dance floor with hip-hop inspired bass lines and lyrics. The last two sets were the perfect way to end an early Thursday morning. With the crowd heading out to work in just a few hours there was not a frown to be seen. Everyone knew the HARD event would sell out for a reason. With the beat never failing, even in the early morning, everyone was just as energetic as when the night started.


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