Facebook has been dubbed the No. 1 social media company in the world, and the popular site is cleverly taking advantage of the fact that it has access to 1.55 billion individuals’ personal information to increase its advertising income. It is well known that technology and advertising go hand in hand, the latter generating a great majority of revenue in the Internet field. For that reason, now more than ever, business owners are realizing the importance of stepping into the social media world, but is that beneficial to us, the consumer?
Back in April, Facebook announced that more than 40 million small businesses were registered to the site; however, only 2.5 million pay for advertising. That is probably something that Mr. Zuckerberg is not thrilled about, but he wasted no time to fix that. He and his team have come up with new ad features to attract small business owners who are still skeptical about spending big bucks on the popular social media site.
One of the invasive ad features provides businesses the demographic info of people physically coming in, out and around the store. Yes, you heard right; what you like, what you don’t like, the stores you walk into and other personal information will be shared with those retailers as a part of the targeting process. This is a very lucrative way for Facebook to increase its billions, and it’s all done via the location setting on any smartphone. The Facebook app already builds a history of our whereabouts. Do we even have privacy nowadays?
But don’t panic, as there is the option of turning off the GPS on your phone. That way, your device doesn’t share your location with the gazillion apps running on it. If you don’t know how, here is what to do:
- Go to the settings on your phone and select privacy
- Go to Location services
- You will see a list of apps that use location services
- You can choose to disable them all by sliding the button to the left
Over the course of more than a decade, the social media entrepreneur has turned Facebook into a money-making machine, and we can’t deny he’s done well, but has he gone too far this time? Before sharing, or better yet, selling our information to all those businesses, shouldn’t he at least buy us dinner first?
By Cynthia Paola Bautista