In other words, the GDPR gives individuals residing in the EU more control over how their data is handled and places certain obligations on organizations that process their personal data in the context of selling goods or providing services. It requires companies to better explain how you can exercise your privacy rights, request deletion (to a certain extent) of your personal information and how you can get a report of the information they hold about you. It also requires them to take prompt action should their software be hacked. They will have to let customers know within 72 hours.
So, you are probably wondering how this affects non-EU citizens and why are you receiving these emails? Well, the law won’t apply to individuals who don’t live there; however, companies around the world will have to comply with the law if dealing with EU citizens regardless of their location. Failure to do so will result in a massive monetary fine –hence the reason for the emails.
When it comes to privacy issues nobody sweeps it under the rug better than the US. People are not into reading the fine print or the encyclopedia they sent when you sign up for their services, so they basically can get away with murder—with your consent.
Before the Facebook data scandal exploded, people weren’t aware of the loads of information these companies have access to, again with your “consent,” and assumed that keeping data safe was something that companies should be doing anyway; unfortunately, that is not the case. In this day and age data breaches occur on a daily, people understand that, but not advising affected customers without undue delay is just unethical.
Although the layers to the Internet’s world are complex and vast, and some even unknown to the public, being wary of these practices gives you the power to be able to voice your right of privacy and the option to opt out if you wish. So get to reading for a change; we might get something good out of this in the US.